Messaging & Public OpinionMessaging

Youth GOTV Report: Spotlight on Geography

09.12.2022 Jessica Kalbfeld, PhD, Director of Research, Public Wise

Our youth voter report took a national view of public opinion, civic knowledge, and reactions to the GOTV message frames that we tested. Based on the national analysis, we made several evidence based recommendations for messaging strategy to reach potential young voters ahead of the midterm elections. But what about organizations that want to take a more geographically specific approach? In this memo, we describe the responses to many of the questions in our report by region and by urban/rural geographies. Ultimately, we find that taking into account region and urban/rural status our recommendations are still supported by the evidence. We detail our findings below and reiterate our recommendations at the end of this memo.

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